Connect Online Booking to Facebook or Google Analytics

If you have Self-Serve Online Booking pages set up through the Services add-on, you can connect a Facebook Pixel or Google Analytics 4 property to measure visits, checkout activity, and conversions.

Add a tracking ID

In the Online Dashboard, go to Settings > Self Serve Online Booking.
Under Track Advertising, enter one or both of the following:
- Facebook Pixel ID: your numeric Facebook Pixel ID.
- Google Analytics Tracking ID: a Google Analytics 4 Measurement ID beginning with G-, or a Google tag ID beginning with GT-.
Click Save.

Enter the tracking ID itself. You do not need to paste a complete HTML <script> snippet.

Facebook Pixel events

ServiceM8 sends a Facebook Pixel event when your client views a Service, reaches checkout, completes a priced booking, or submits a booking or enquiry without a price.

Google Analytics 4 ecommerce events

ServiceM8 sends these Google Analytics 4 ecommerce events from your Online Booking pages:

Client action	Google Analytics event	Ecommerce data
Views a Service	`view_item`	Service ID and name, quantity, and the value, currency, and item price when a price is known
Reaches checkout	`begin_checkout`	Service ID and name, quantity, and the value, currency, and item price when a price is known
Completes a booking where pricing is shown	`purchase`	A transaction ID, Service ID and name, quantity, value, currency, and item price

If a booking does not show a price, ServiceM8 records the completed form as a lead rather than a purchase. Revenue data is only sent when a price is known.

Replace a Universal Analytics ID

Google retired Universal Analytics IDs beginning with UA-, so these IDs no longer collect data and cannot be used for Online Booking tracking.

If the Google Analytics Tracking ID field contains a stored UA- ID, ServiceM8 does not load it on your Online Booking pages. Replace it with a G- Measurement ID or GT- Google tag ID from your Google Analytics 4 property, then click Save.

If visits or booking revenue are missing from Google Analytics, first check that Settings > Self Serve Online Booking contains the current G- or GT- ID for your property. For revenue reporting, also confirm that the Online Booking Service shows a price.